One company who pulled the crowds on the floor at Product Earth is Fidel’s International, a cannabis lifestyle brand based in Los Angeles with a grow in Adelanto, California. Founded in 2016, Fidel’s CEO and Founder Shant Damirdjian says he came to Product Earth to further expand his brand’s reach onto the international stage. “I’m excited, the global market is going to be amazing. It means the world to me to see people’s reactions to the product,” says Damirdjian.
Fidel’s founder has witnessed some impressive small-batch growers that are building a name in the underground. For safety, a few of those growers choose to remain anonymous and will not show their face. “If you tune-in to the community, you’ll find there are actually good growers over here,” says Damirdjian. “Once those doors open and they can actually be comfortable about who they are through events like this, through culture-breaking events that kind of shift the paradigm over here, you’re going to see more and more people come out of the U.K. that are actually good growers. They’re just small growers.”
