How to Start a Cannabis Brand in a Mature Market

Getting a licensed cannabis business off the ground in any market, whether just opened or deeply established, is pretty much always a major undertaking. Both types of market maturity levels come with many different challenges; in new markets, simply getting a license can be close to impossible depending on preexisting demand, so prospective operators who don’t win their respective lotteries have to purchase them or wait until later rounds to be issued one. In mature markets however where competition is entrenched and the survivors have spent years optimizing, succeeding with a new brand requires new or exciting products, well thought out marketing, and operational efficiency from day one. 

In this exclusive Lowtemp Industries blog, we’ll lay out the most important things any would-be operator needs to do to successfully launch a new brand in a mature cannabis market.