For Google’s new Cannabis Ads Pilot Program in Canada, the eligibility rules are pretty tight — only a specific group of businesses can take part. Here’s the breakdown:

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✅ Who Can Participate

• Federally licensed cannabis operators in Canada only
  • This means you must hold a valid licence issued by Health Canada under the Cannabis Act.
  • Includes licensed producers, processors, and sellers that meet federal compliance standards.

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🚫 Who’s Excluded

• Any business without a federal cannabis licence (even if provincially authorized for retail).
• Unlicensed or grey‑market cannabis sellers.
• Businesses promoting paraphernalia or services that facilitate recreational drug use (e.g., bongs, pipes, cannabis cafés).
• Advertisers targeting audiences under the legal age or using content that could appeal to minors (in line with Canadian cannabis marketing laws).

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📋 Other Requirements

• Ads must comply with Canada’s strict cannabis promotion rules, which limit:
  • Depictions of people, characters, or animals.
  • Lifestyle branding that could appeal to youth.
  • Health or therapeutic claims without proper evidence.
• Campaigns run only on Google Search during the 20‑week pilot.
• Google reserves the right to review and reject ads that don’t meet its own ad policies in addition to Canadian law.

EXPLORE ONLINE CANNABIS IN CANNADA