The X post by SoFlo James showcases a collection of cannabis products labeled with vibrant strain names like “Blood Orange” and “Cherry Skittlez,” likely from Fidels, a brand known for its decade-long expertise in cultivating popular cannabis strains

The strain “Orange Zkittlez,” visible in the image, is a hybrid (50% indica/50% sativa) known for its orange-like aroma and clear-headed, creative buzz, often recommended for both relaxation and activity

The post reflects a broader 2024 cannabis marketing trend, where brands use visually appealing digital content and social media to engage consumers, navigating regulatory constraints with creative advertising